Owl City - Fireflies
Owl City is an American electronica project, which was created in 2007; and it is one of the several projects by singer-songwriter and multi-instrumentalist; Adam Young. He created this project whilst experimenting with music in his parents' basement. Owl City then started to develop a following on social networking site; Myspace - before signing with Universal Republic Records in 2008. (Now known as Republic Records). The song "Fireflies" is the debut single from Owl City's album 'Ocean Eyes'. Young described the song as "A little song about bugs and not being able to fall asleep at night". The song is built around a "bleep" 1980s-influenced synth line and includes lyrics about insomnia, fireflies and summer.
The music video for "Fireflies" was directed by Steve Hooper and it features Adam Young playing the song on a Lowrey spinet organ in a toy-filled bedroom, where the audience can see most of the toys come to life, there is no narrative to the video, it is shot as a performance music video. The video was uploaded to OwlCityVEVO on Dec 15 2009, and as of October 2014 it has approximately 116,498,847 views. Although an interesting side note may be that the video was uploaded previously on a different account - which was not VEVO, and the description on the VEVO upload of the video includes the following line: 'YouTube view counts pre-VEVO: 22,880,713'
Is there an analysis for this?
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