Hannah Gotkine A2 Media: Moving onto the album advert

Once the Digipak has been completed (or very nearly almost) it becomes time to look at designing the album advertisement. It is important to create an advert which stands out to the reader in a magazine, so that they can be informed about the artist, their album, the release date and where the album can be purchased when it is released (if not already).

It is important to also follow the same or a similar theme to the album cover so that it becomes easily identifiable to the customer and also within the band's identity.

I started playing around with Photoshop yet again, keeping the same template of the purple background with the faded palm trees, and this was my first outcome:

I didn't however, feel completely satisfied with this outcome. Although following the exact same template as the album cover, this time around I didn't feel that it worked for the album advert and I didn't think that it looked very professional, nor did I feel that it was completely eye catching if flicking through a magazine. All the key details needed for an effective album advertisement are shown clearly on this advert, however I feel that it looks messy so I am therefore going to have another go.

On my second attempt, I thought, what was it that I didn't particularly like about the first album advert I created? And from these dislikes I would then go on to adjust these changes to hopefully create a better product which I much preferred to the first. I realised that although it works really well on the album cover, I wasn't too fond of the colour scheme used for the album advert. Therefore I worked with the same template but tried to darken the colours a bit to add a slightly more professional touch. I therefore chose a soft grey to make the background less bright and purple. I also realised one aspect of the first design which I didn't like was that it was very busy and there was a lot of text everywhere, I then thought that maybe keeping it simpler would be more effective, so I cut down on the text used, but still keeping all the key and necessary information on the advert design.