Initial Idea: 2

For our second idea, Amy made a Prezi powerpoint in order to explain our idea fully. Our second idea was primarily taken from Zach's idea of 'the twin theory'. Here, there would be a twisted story exploring themes through two characters, which are twins. However, I objected to this idea as I felt that it lacked depth, was slightly cliche and was far too complicated for our final video, which we wanted to be relatively simple.

The primary aim of the video was to make the viewer think that the two scenes were the same person and then in the end to realise that they are actually two separate people, twins. Zach went round and showed the tester video to numerous people, including the group, and it seemed that very little actually grasped the initial concept of the video. Many people seemed confused and didn't catch the idea that they were twins at any point in the video. Therefore Zach went away and tried to mend this problem by creating a second 'tester' video with a different character, one of which our school friends weren't familiar with, perhaps to try and make it easier to identify the concept. Because with the first 'tester' everyone was familiar with the character, which was Amy and also the surroundings, which perhaps made it harder for people to understand the concept trying to be sold in the video.

Even though it seemed as if this first tester idea failed, Zach did receive some interesting feedback which could potentially spark some new ideas. He received thoughts such as 'alternate personalities' between the two characters, showing two different sides of a persons character and they were not at all twins. Another was the idea that the whole thing was 'a dream'. Yes, these are intelligent assumptions of the concept, yet they are not what Zach was initially looking to achieve.

With Zach's second 'tester' video, he kept in mind feedback from the first tester, in particular the idea that it wasn't made clear enough to the audience that the two characters were twins, and not supposed to be the same person. Leading on from this feedback, Zach decided it would be a better idea to film some sort of flashback scene which included a phone call between the twins, which should help the viewer to understand the whole twin concept. He also made the two scenarios quite separate and more distinct than the first tester video, which should also further help to generate the idea more clearly.

Although initially could have been a strong idea, we have opted against the 'twin theory'. Zach did produce a 'tester' which saw him put to work his idea of twins, and yes even though it did look effective and professionally produced, I still felt that this wasn't the strongest idea we could have the potential to come up with, so we have therefore decided to move away from this idea on a whole.




Here is some of the feedback which Zach received when showing people his initial tester 'twin' video:

After receiving this feedback, he then went on to create his second tester 'twin' video. And received the following feedback: