Mood Board(s)

                       1. Mood Board - Passion Pit

The concept of a 'mood board' is a type of collage which consists of images, text and elements that are associated with the main character of the mood board. Mood board's can either be physical or digital (this one is evidently digital), and can be very effective when putting information together for either a presentation or for your own use. With this particular mood board I chose to stick to pictures which are completely about the band and associated with the band directly and this helps to form an identity of the band and create a sense of familiarity with their sound and genre. For example; I included various different album or EP covers which the band have released in order to show any similarities between the different album artwork; where I noticed that the Constant Conversations EP released from the album 'Gossamer' featured the same colouring and continued the same theme of the main album, therefore making the EP recognisable to the audience and also easily identifiable that it is taken from the album 'Gossamer'. 

                            2. Mood Board - Indietronica conventions

This second mood board is more representative of the 'Indietronica' genre as a whole, whereas the first mood board wholly focuses on Passion Pit as an artist within the 'Indietronica' genre. In this mood board I included pictures of a few different musical instruments which can often be found in music of this genre, these include; the electronic keyboard, synthesizer and the drum machine. There is also a picture of the British flag, I chose to include this because the 'Indietronica' genre originated from the United Kingdom (and also Germany) in the 1990s. There is also a picture of bright pain colours backed onto a black background; I chose to include this picture because I think that most of the music videos within the 'Indietronica' genre are usually quite fun and different and often feature lots of different colours, so I felt that this photo held a good representation of the music videos within this genre.

What I learnt

From gathering different bits of information about Passion Pit and also about the genre of Indietronica, I have made various different conclusions. For example; I have noted that it is a very colourful genre in the sense that most of the album artwork is colourful and the music videos often feature lots of colours. I also learnt that Passion Pit don't include pictures of themselves on their album artwork, which will be a useful tool for me to consider when it comes to creating my Digipak.